Careers

State Coordinator

Type: Full-time | Department: Marketing & Sales | Reporting: CEO

Role Purpose

The State Coordinator will lead all state-level marketing and sales activities, ensuring that District Coordinators and Assistant Managers achieve their assigned targets. This includes taking full ownership of strategy, execution, and support across B2C (students & parents), B2B (schools & colleges), Business-to-Organizations, and Business-to-NGOs. The State Coordinator is accountable for delivering state targets through proactive leadership, on-field involvement, and strategic partnerships.

Key Responsibilities

1. Team Target Accountability
   • Full responsibility for ensuring District Coordinators and Assistant Managers achieve their individual and collective targets.
   • Break down state targets into district-wise and role-wise goals.
   • Provide ongoing guidance, motivation, and field support to the team.
   • Monitor progress daily and intervene with corrective actions when needed.
2. Own Target Alignment with CEO
   • Collaborate with the CEO to set state targets based on potential, previous performance, and market trends.
   • Translate the state target into actionable district-level targets for each team member.
   • Report regularly to the CEO on target progress and challenges.
3. Multi-Channel Business Development
   • Drive business across multiple channels:
   • B2C – Direct engagement with students and parents.
   • B2B – Partnerships with schools, colleges, and training centers.
   • B2O – Collaborations with organizations for joint programs.
   • B2NGO – Tie-ups with NGOs for educational initiatives.
   • Ensure every possible business avenue is explored to achieve targets.
4. School Outreach & Conversion
   • Plan and execute large-scale school outreach programs.
   • Personally lead key presentations and partnership discussions with principals and decision-makers.
   • Ensure the team consistently delivers high conversion rates from outreach.
5. Marketing & Branding
   • Execute integrated marketing campaigns in alignment with HQ strategy.
   • Ensure brand consistency across events, school visits, and public promotions.
   • Collect and act on market feedback to fine-tune campaigns.
6. Reporting & Coordination
   • Maintain detailed reports on leads, conversions, outreach activities, and incentive performance.
   • Submit weekly and monthly state performance reports to the CEO.
   • Coordinate with academic, operations, and marketing departments for smooth execution.

Performance Metrics (KPIs)

• District Target Achievement – % of districts meeting/exceeding goals.
• Lead Generation – Volume and quality of leads from all channels.
• Conversion Rate – % of leads converted to admissions.
• Revenue Achievement – Achievement of overall state sales targets.
• Channel Coverage – Number of B2C, B2B, B2O, and B2NGO initiatives executed.

Skills & Competencies

• Strong leadership & accountability mindset.
• Expertise in multi-channel business development.
• Excellent communication, negotiation, and presentation skills.
• Highly proactive with ability to work under pressure.
• Willingness to travel extensively.

Incentive Structure

• Individual Incentives – Based on personal contribution to conversions.
• Team Incentives – Based on collective performance of District Coordinators & Assistant Managers.
• Milestone Bonuses – For exceeding targets or securing large-scale partnerships.

Career Ladder

• State Coordinator → Regional Head → National Head → Director of Marketing & Sales

District Coordinator

Position Type: Full-time | Department: Marketing & Sales | Reporting To: State Coordinator

Role Purpose

The District Coordinator will be responsible for executing district-level marketing and sales strategies to promote the organization’s programs and services. This role demands a dual focus on school partnerships (B2B) and direct student/parent conversions (B2C), ensuring maximum outreach, lead generation, and enrollments. The District Coordinator will work closely with Assistant Managers and will be directly accountable for meeting or exceeding district targets assigned by the State Coordinator.

Key Responsibilities

1. Business Development – B2B
   • Identify and approach schools, colleges, and institutions in the district for collaborations, workshops, and tie-ups.
   • Schedule and conduct meetings with school management, principals, and decision-makers to introduce the organization’s offerings.
   • Negotiate and finalize agreements with institutions for student outreach programs.
   • Maintain strong relationships with partnered institutions for long-term engagement.
2. Direct Sales – B2C
   • Conduct presentations, seminars, and career guidance sessions for students and parents.
   • Generate and manage leads through door-to-door campaigns, exhibitions, community events, and referrals.
   • Follow up on inquiries through calls, messages, and visits to convert leads into enrollments.
   • Achieve individual monthly and quarterly sales targets as assigned by the State Coordinator.
3. Marketing Execution
   • Implement district-level marketing campaigns, including events, advertisements, social media promotions, and roadshows.
   • Distribute marketing materials and ensure brand visibility in all partner schools and public events.
   • Collect and analyze feedback from campaigns to improve future outreach efforts.
4. Reporting & Coordination
   • Submit daily, weekly, and monthly reports on leads, conversions, outreach activities, and target achievement to the State Coordinator.
   • Coordinate with academic and operations teams for smooth program delivery after student enrollments.
   • Maintain updated and accurate records of all leads, conversions, and partner institutions.

Performance Metrics (KPIs)

• Institution Partnerships – Number of schools/colleges onboarded.
• Lead Generation – Volume and quality of leads generated.
• Conversion Rate – % of leads converted into enrollments.
• Revenue Achievement – Monthly and quarterly sales target fulfillment.
• Event Success – Attendance and engagement levels in district marketing events.

Skills & Competencies

• Proven experience in sales, marketing, or business development.
• Strong networking and relationship-building skills.
• Excellent communication and public speaking abilities.
• Target-driven and results-oriented mindset.
• Ability to travel extensively within the district.

Qualifications

• Any Bachelor’s degree with strong skills in marketing and sales.
• 1–4 years of experience in sales/marketing.
• Fluency in local language and English.

Compensation & Incentives

• Fixed Salary – Based on experience.
• Performance Incentives – For individual sales and institutional partnerships.
• Special Bonuses – For exceeding targets or securing high-value deals.
• Incentive Tie-In – Performance incentives are directly linked to monthly and quarterly target achievement as reported to the State Coordinator.

Career Ladder

• District Coordinator → Senior District Coordinator → State Coordinator → Regional Head → National Head
• Career progression will be performance-based, with strong weightage given to:
• Consistently exceeding targets.
• Leading high-performing teams.
• Maintaining exemplary reporting discipline and data accuracy.

Assistant Manager

Position Type: Full-time | Department: Marketing & Sales | Reporting To: State Coordinator – works in close coordination with the District Coordinator for execution and daily planning.

Role Purpose

The Assistant Manager is a field-focused marketing and sales professional responsible for directly engaging with schools, institutions, communities, and students to generate leads and convert enrollments. Working under the guidance of the State Coordinator and alongside the District Coordinator, the Assistant Manager ensures daily outreach and sales activities are executed effectively to meet targets.

Key Responsibilities

1. Target Execution & Accountability
   • Achieve individual daily, weekly, and monthly targets as set by the State Coordinator, in alignment with district goals.
   • Collaborate with the District Coordinator to ensure overall district target achievement.
   • Maintain a consistent presence in the field to meet outreach and conversion goals.
2. School & Institutional Outreach (B2B)
   • Visit schools, colleges, and educational institutions to present programs and secure participation in outreach events.
   • Assist in organizing seminars, career guidance workshops, and promotional activities within institutions.
3. Direct Student & Parent Engagement (B2C)
   • Conduct one-on-one or small-group presentations to students and parents.
   • Collect and follow up on leads from events, referrals, and inquiries.
   • Support in converting prospective leads into enrollments through persuasive communication.
4. Marketing Campaign Implementation
   • Execute assigned marketing campaigns (roadshows, exhibitions, print, and social media promotions).
   • Distribute promotional materials in target locations to ensure brand visibility.
5. Reporting & Coordination
   • Maintain daily, weekly, and monthly reports on leads, conversions, outreach activities, and target achievement.
   • Coordinate with District Coordinator and State Coordinator to ensure smooth execution of campaigns.

Performance Metrics (KPIs)

• Leads Generated – Number of quality leads from field activities.
• Conversion Rate – % of leads converted into enrollments.
• Target Achievement – Monthly and quarterly target completion.
• Institution Visits – Number of school/college visits per week.

Skills & Competencies

• Strong interpersonal and communication skills.
• Field sales and marketing experience preferred.
• Ability to work independently and in a team.
• Energetic, persuasive, and goal-driven.
• Willingness to travel extensively.

Qualifications

• Any Bachelor’s degree (Sales/Marketing specialization preferred).
• 0–3 years of experience in sales, marketing, or business development.
• Fluency in local language and English.

Career Ladder

• Assistant Manager → District Coordinator → State Coordinator → Regional Head

Compensation & Incentives

• Fixed Salary – Based on experience.
• Performance Incentives – For individual conversions and outreach achievements.
• Special Bonuses – For surpassing monthly targets or securing high-value institutional deals.